Part 1: History of Influencer Marketing
Influencer marketing has become a cornerstone of content marketing strategies worldwide in today's digital age. But where did this powerful marketing approach originate, and how did it become so relevant as it is today? We can tell you!
Influencer marketing can be traced back to the early days of the internet when bloggers started to gain prominence. However, its roots can be deeply connected to the advent of social media platforms. Facebook, Instagram, and YouTube began to dominate the online landscape, giving rise to individuals with substantial followings – influencers.
These individuals possessed the unique ability to engage and influence their followers, ultimately shaping their opinions and preferences.
The pivotal moment for influencer marketing came when brands realized the potential of partnering with these influential figures to reach their target audiences authentically. As traditional advertising methods began to lose their impact, influencer marketing emerged as a fresh and effective way to connect with consumers. It allowed brands to tap into the trust and credibility influencers had built with their followers, making it a win-win strategy for both parties.
Part 2: Platforms Mostly Used in Influencer Marketing
In the dynamic scenario of influencer marketing, choosing the right platform is paramount to success. Brands must be where their target audience spends the most time, and this often means utilizing multiple platforms. Here's a look at the platforms predominantly used in influencer marketing today:
Instagram: Instagram reigns as the main platform of influencer marketing. Its visual-centric nature makes it perfect for showcasing products and lifestyle.
YouTube: Video content on YouTube offers in-depth engagement opportunities. Brands often collaborate with YouTubers for unboxing videos, product reviews, and tutorials.
TikTok: TikTok's rapid rise has opened up new avenues for short-form video content and influencer marketing. It's especially popular among Generation Z and younger audiences.
Facebook: Facebook remains a viable platform for influencer marketing, particularly for reaching older audiences and building communities.
LinkedIn: B2B brands find LinkedIn valuable for influencer marketing, as it's a platform tailored for professional networking and thought leadership.
Snapchat: Popular among younger users, in different countries, Snapchat is ideal for brands targeting a younger demographic through temporary, engaging content.
Pinterest: For brands in the fashion, home decor, and DIY niches, Pinterest can be a special when collaborating with influencers who can create visually appealing pins.
In conclusion, influencer marketing, born out of the social media era, has evolved into a multifaceted strategy that spans various platforms. Choosing the right platform for your influencer marketing campaign depends on your target audience, industry, and campaign objectives.
Part 3: How Can Influencers Affect Business?
Influencer marketing and its creators can affect business for real and become game changers! When it comes to our experience in Bandalabs, we can mention brands like Insta360, headquartered in Shenzhen, which is renowned for its top-tier consumer-grade 360-degree and action cameras in the industry.
Since Insta360 started campaigns to promote its cameras worldwide, their results kept increasing a lot on platforms like Instagram and TikTok.
In this case, creators from different backgrounds, such as sports, travel, fitness and comedy, share their lifestyles using a creative way of generating videos. Nowadays on Instagram, for example, they have more than 1.2 million posts connected to their main hashtag.
On TikTok, there are more than 6.1 billion views for #insta360. It’s remarkable, isn’t it? And what is the secret of success? Sharing the news with influencers and sending them all of the releases to have specialized people showcasing the features and possibilities that Insta360’s cameras offer.
Do you want to take your marketing strategy to the next level? Consider starting to start working with influencer marketing today!