What Makes you a Social Media Influencer?
A social media influencer is someone who has established credibility in a particular field or area and shares their expertise on social media networks with their audience.
It’s worth mentioning that it is the size of their following, reach, engagement and level of authenticity of their social media platforms that make social media influencers so powerful.
Influencers marketing has taken off in the past five years, and it doesn't seem to slow down anytime soon.
This article explains the different types of influencers as well as their characteristics.
Influencers type by reach:
Mega Influencers | 1M+ followers
The celebrity status of mega influencers makes them highly prominent on social media due to their large following. Mega influencers are very active on social platforms where their audience spends considerable time, and this leads to a high level of engagement. These characteristics make them very appealing to brands that seek to leverage influencer marketing. Unfortunately, this also makes them incredibly expensive.
Macro Influencers | 100K–1M followers
A macro influencer is often referred to as an online celebrity or social media star due to their massive reach. This includes Youtubers, food bloggers, podcasters, and many more. Macro-influencer content tends to look more professional than that of micro- or nano-influencers.
Micro Influencers | 10K–100K followers
They are not traditional celebrities but have established themselves as credible sources as they tend to be more niche-focused. Micro influencers have a more intimate connection and stronger credibility with their audience who are highly engaged with their content.
Nano Influencers | 1K-10K followers
With the smallest follower count, nano-influencers have a modest reach and a narrower one, too. However, they have the highest engagement rates of any influencer type, this is mainly due to natural and authentic approach. Compared to Mega or Macro influencers, Micro and Nano influencers hold more potential, as having fewer followers will give them more creative freedom, and they're not bound by their following.
As important as it is to have a big following, being genuine and providing great content is what will keep you ahead of competition. With the amount of digital content out there these days, users' attention spans are getting shorter and options are getting larger.
Check out our IG Post on habits of highly successful content creators
Users and buyers continue to rely on word of mouth to make decisions. As a result, the stronger your brand becomes in the digital age, the more people will talk about it and recommend your products on social media.
Get in touch with Bandalabs to expand your online presence with Influencer Marketing!