Urban Revivo Southeast Asia Campaign
Bandalabs partnered with Urban Revivo to help drive foot traffic to UR's newly opened physical stores across Thailand, philippines and Singapore. By inviting creators to pay visits to the stores and filmed shopping hauls, Bandalabs helped UR enhance brand awareness in the regions.
Strategy: Bandalabs executed a deep localization influencer marketing campaign across Thailand, Singapore, and the Philippines, centered on three core pillars:
Precision Matching: Recruited over 20 local Instagram micro & mid-tier influencers (10k-100k followers) specializing in fashion and lifestyle content.
Contextualized Content Creation: Developed authentic, lifestyle-focused content showcasing: In-store try-on experiences like "Couples' styling sessions", "Shopping hauls and discoveries"
Deep Local Insights: Targeted distinct female audience segments aligned with local preferences, including: Urban career women Trendsetters Fashionistas
Brand values were communicated through fashion narratives resonating with local aesthetics.
Result: By leveraging authentic store environments and inspiring styling ideas, the campaign successfully forged deep connections between consumers and the UR brand in the target markets.
Key Datas
20
Influencers
82000
Total Views
3200
Engagements
Campagin Gallery
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