
Match Masters Brazil Campaign
Candivore's flagship title, Match Masters, has amassed over 50 million global downloads and consistently ranks high on the Google Play free charts. To further expand its footprint, particularly in the culturally unique and dynamic Brazilian market, Candivore partnered with Bandalabs to run a mega influencer marketing campaign featuring 25 top-tier gaming, entertainment, and comedy influencers.
Background
Candivore is an Israeli game developer that has disrupted the traditional casual gaming sector by integrating match-3 mechanics with player-versus-player gameplay. Their flagship product, "Match Masters," has amassed over 50 million global downloads and has consistently ranked high on the Google Play free charts.
In a strategic move to bridge cultural gaps and enhance user engagement, Candivore collaborated with Bandalabs and 25 mega influencers across gaming, entertainment, and comedy sectors.
Strategies
Brazil is renowned for its passionate gaming community and distinct cultural nuances. To connect with this audience, a strategy that transcended mere translation was required—one that would resonate with local values, humor, and trends.
Influencer Selection:The campaign enlisted 25 mega influencers spanning the gaming, entertainment, and comedy sectors. These influencers were carefully chosen not only for their massive followings but also for their ability to create engaging, culturally relevant content. Their authentic voices helped bridge the cultural gap and build trust among Brazilian gamers.
Localized Content & Messaging:Recognizing Brazil’s unique cultural context, the campaign was heavily localized. Influencers produced content that incorporated local language idioms, humor, and references, making the campaign resonate on a personal level with the target audience. This approach not only increased engagement but also helped to humanize the brand in a market that values authenticity.
Timing & Strategic Activation:The campaign’s timing was meticulously planned to coincide with peak engagement periods in Brazil, optimizing visibility and interaction. The influencers’ content was strategically scheduled to maintain a steady buzz around the game, leveraging real-time analytics to adjust tactics as needed. This dynamic approach contributed to the impressive results of over 12M reaches and 7.3M views.
Key Datas
24
Influencers
7300000
Total Views
456000
Engagements
Campagin Gallery
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North America | Europe |
Latin America | Southeast Asia | MENA | ANZ