DJI Osmo Action 4

Bandalabs worked with DJI to create a comprehensive influencer campaign around the Osmo Action 4. We collaborated with 4 top extreme sports influencers, including @chrisandfinck and @erikajklein, specializing in sports like skydiving, hang gliding, biking, and skateboarding. Our strategy focused on showcasing the Osmo Action 4's rugged features and action-packed footage capabilities. The result? 18 Instagram reels, garnering over 9 million views and 2 million engagements. The campaign successfully highlighted how Osmo Action 4 excels in high-speed, dynamic environments, setting the stage for its widespread adoption by extreme sports fans.